India is the second largest user of Facebook after the U.S., according to a blurb on the MTI-in-India Facebook page >www.facebook.com/pages/mti-in-India/134425589967955< quoting statistics announced by Forbes.com. In the last 12 months, the use of Facebook grew exponentially from some 17 million to 43.5 million users. Third is Indonesia, which until this year was the second largest user of Facebook. Fourth largest user is Brazil, whose growth was even more dramatic, as the country’s Facebook population grew from 13.5 million users to 38 million.
What does this mean for magazine publishers? If they are not already on Facebook, they need to get on fast! An enormous and growing population is cruising through Facebook, looking for friends and company’s to “like.”