Magazines in the U.S. are experiencing a resurgence, according to the Evangelical Press Association, quoting a report from Mediafinder.com, a magazine database. Launches of new magazine titles grew in 2011, as did total advertising revenue, notes Doug Trouten, EPA director.
Launches of new magazines grew by nearly 24 percent last year, while the number of magazines going out of business dropped by nearly 14 percent. This is good news for a magazine industry whose demise was widely predicted during the worst years of the recession. Advertising revenues, which fell off sharply in the last few years, turned the corner and began growing again, increasing 2 percent, while ad pages dropped 1 percent.
These statistics cover all publications, and may not reflect reality in the Christian magazine publishing world, which is still struggling to regain its footing after dropping at least a dozen established national publications representing hundreds of thousands of subscribers.
According to Mediafinder.com, the largest single category of new titles were food-related, followed by regional magazines. However, regional magazines was the category with the largest number of closures last year, followed by bridal magazines.